Through ‘Choose Beautiful’ campaign of Dove, idea of beauty is explored
in a global scale. According to a survey, about 96% women rate themselves as
average. In order to prove the survey, strategy has been placed by the soap
creator.
Signed doors are placed at public buildings in cities like Delhi, Sao
Paulo, London, San Francisco and Shanghai with the label of ‘Beautiful’ and
‘Average’. There are women that cannot decide about an adequate door as well.
Afterwards an interview is arranged with these women to know the fact that
choosing a door creates a negative impact on the mind. Courage is required to
pass through the door with the sign of beautiful. It is great to feel and chose
beauty.
